John Smedley

30% Increase in mobile revenue
10% Increase in conversions

Software.
Sketch
InVision

Process.
UI Design

Outputs.
UI Design
Prototypes

Created at.
Un.titled

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Who are they?

For more than two centuries, John Smedley has meticulously crafted knitwear at the enduring mill nestled in rural Derbyshire. John Smedley and the opulent garments are integral to Britain's rich fashion heritage.

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What did they need?

Revamp and construct their Magento eCommerce platform, ensuring complete responsiveness and streamlining user journeys to enhance the overall shopping experience.

The work

The product catalogue underwent a redesign, incorporating features like 'quick buy' to facilitate convenient access to product details and purchasing options.
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The products take centre stage with a palette of soft greys, clean lines, and white backgrounds, allowing the inherent quality to shine through.
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© 2025.
Darren Design Limited.
Company No. 15106668 (England & Wales)