For more than two centuries, John Smedley has meticulously crafted knitwear at the enduring mill nestled in rural Derbyshire. John Smedley and the opulent garments are integral to Britain's rich fashion heritage.
What did they need?
Revamp and construct their Magento eCommerce platform, ensuring complete responsiveness and streamlining user journeys to enhance the overall shopping experience.
The work
The product catalogue underwent a redesign, incorporating features like 'quick buy' to facilitate convenient access to product details and purchasing options.
The products take centre stage with a palette of soft greys, clean lines, and white backgrounds, allowing the inherent quality to shine through.