Panache

Software.
Figma

Process.
UI Design

Outputs.
UI Design
Prototypes

Created at.
Effect Digital

panache-b2c-banner

Who are they?

An award winning lingerie company with 5 unique brands, they have something to suit every body shape up to a K cup.

panache-b2c-intro-image

What did they need?

Panache needed a digital makeover, giving its online presence a stylish upgrade. In essence, a redesign was necessary to enhance site usability and elevate its brand and online presence.

The work

Panache took a bold and strategic step by embracing a super minimal UI. Stripping the brand down to its core enabled a laser focus on the photography.
This approach not only elevates visual appeal but also directly communicates the brand's values and style.
panache-size-picker
Panache-Fit-Guide
Remaining faithful to the user flows set during the UX phase allowed me to craft a UI that echoed the essence of Panache. This not only stayed true to the brand's identity but also seamlessly aligned with the preferences of its dedicated customer base.
Panache-Homepage-Full
Panache-Product-Page-Full

© 2025.
Darren Design Limited.
Company No. 15106668 (England & Wales)

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