An award winning lingerie company with 5 unique brands, they have something to suit every body shape up to a K cup.
What did they need?
Panache needed a digital makeover, giving its online presence a stylish upgrade. In essence, a redesign was necessary to enhance site usability and elevate its brand and online presence.
The work
Panache took a bold and strategic step by embracing a super minimal UI. Stripping the brand down to its core enabled a laser focus on the photography.
This approach not only elevates visual appeal but also directly communicates the brand's values and style.
Remaining faithful to the user flows set during the UX phase allowed me to craft a UI that echoed the essence of Panache. This not only stayed true to the brand's identity but also seamlessly aligned with the preferences of its dedicated customer base.